Horton, James L.

Integrating corporate communications the cost-effective use of message and medium James L. Horton. - Westport, Conn. Quorum Books 1995. - xiv, 324 p. ill.

Includes bibliographical references and index.

0899308953 (alk. paper)

95003778


Communication in management--Cost effectiveness.
Corporations.--Communication systems.
Communication in organizations

HD30.3 / .H67 1995

658.4/5