TY  - BOOK
AU  - Cespedes,Frank V.
TI  - Concurrent marketing: integrating product, sales, and service
SN  - 0875844448
AV  - HF5415.13 .C468 1995
U1  - 658.8 20
PY  - 1995///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Management
KW  - Local
KW  - Sales management
N1  - Includes bibliographical references and index
ER  -