00646nam a2200205Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002600100082001400126100003100140245008900171260004900260300001800309504005100327650003400378650002800412197009BIBL20190611140535.0950209s1995    mau      b    00110 eng    a 95004325   a087584444800aHF5415.13b.C468 199500a658.82201 aCespedes, Frank V.,2Local10aConcurrent marketingbintegrating product, sales, and servicecby Frank V. Cespedes.  aBostonbHarvard Business School Pressc1995.  axxvii, 306 p.  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local 0aSales management2Local