Cespedes, Frank V., <br/><br/>
Concurrent marketing  integrating product, sales, and service 
by Frank V. Cespedes. 
 - Boston  Harvard Business School Press  1995. 
 - xxvii, 306 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0875844448 
<br/><br/><label>LCCN: </label>95004325  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Sales management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C468 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8