Deschamps, Jean Philippe.

Product juggernauts how companies mobilize to generate a stream of market winners Jean Philippe Deschamps and P. Ranganath Nayak. - Boston Harvard Business School Press c1995. - xii, 472 p. ill.

Includes bibliographical references (p. [455]-460) and index.

0875843417 (acid-free paper)

94039670


Industrial management
Industrial management--Case studies.
Product management
Production management

HD31 / .D484 1995

658.5/6