Product juggernauts how companies mobilize to generate a stream of market winners
Jean Philippe Deschamps and P. Ranganath Nayak.
- Boston Harvard Business School Press c1995.
- xii, 472 p. ill.
Includes bibliographical references (p. [455]-460) and index.
0875843417 (acid-free paper)
94039670
Industrial management Industrial management--Case studies. Product management Production management