TY  - BOOK
AU  - Moschis,George P.
TI  - Marketing strategies for the mature market
SN  - 0899308872 (alk. paper)
AV  - HF5415.13 .M677 1994
U1  - 658.8/02 20
PY  - 1994///
CY  - Westport, Conn.
PB  - Quorum Books
KW  - Marketing
KW  - Management
KW  - Local
KW  - Aged as consumers
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references (p. [189]-194) and index
ER  -