Moschis, George P. <br/><br/>
Marketing strategies for the mature market 
Geroge P. Moschis. 
 - Westport, Conn.  Quorum Books  1994. 
 - xiv, 198 p.  24 cm. 
<br/><br/>Includes bibliographical references (p. [189]-194) and index. 
<br/><br/><label>ISBN: </label>0899308872 (alk. paper) 
<br/><br/><label>LCCN: </label>94008542  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Aged as consumers<br/>New products--Marketing.<br/>Market segmentation
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M677 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/02