TY  - BOOK
AU  - Zaichkowsky,Judith Lynne
TI  - Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues
SN  - 0899308295 (alk. paper)
AV  - HF5415.13 .Z35 1995
U1  - 658.8/27 20
PY  - 1995///
CY  - Westport, Conn.
PB  - Quorum Books
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Local
KW  - Imitation
KW  - Case studies
KW  - Law and legislation
KW  - Industrial property
KW  - Trademarks
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes
ER  -