Defending your brand against imitation
consumer behavior, marketing strategies, and legal issues
Zaichkowsky, Judith Lynne
creator
text
bibliography
ctu
Westport, Conn
Quorum Books
1995
monographic
eng
xvii, 184 p. ill.
Judith Lynne Zaichkowsky.
Includes bibliographical references and indexes.
Brand name products
Marketing
Management
Imitation
Case studies
Marketing
Law and legislation
Industrial property
Trademarks
Consumer behavior
HF5415.13 .Z35 1995
658.8/27
0899308295 (alk. paper)
94031462
940801
20160527192600.0
196199