01021nam a2200277Ia 4500 196199 BIBL 20160527192600.0 940801s1995 ctua b 001 0 eng 94031462 0899308295 (alk. paper) EVLG HF5415.13 .Z35 1995 658.8/27 20 Zaichkowsky, Judith Lynne Local 191661 Defending your brand against imitation consumer behavior, marketing strategies, and legal issues Judith Lynne Zaichkowsky. Westport, Conn. Quorum Books 1995. xvii, 184 p. ill. Includes bibliographical references and indexes. Brand name products Marketing Management. Local 64903 Imitation Case studies. Local 114087 Marketing Law and legislation. Local 131165 Industrial property Local 114447 Trademarks Local 180992 Consumer behavior Local 79972 148440 148440 0 0 0 658_827000000000000_Z21D 0 evl 180771 10 10 1 2016-05-27 287343 0 658.827 Z21d 80000001732141 2016-05-27 00:00:00 r:196199 z:NCC:D 6