Zaichkowsky, Judith Lynne <br/><br/>
Defending your brand against imitation  consumer behavior, marketing strategies, and legal issues 
Judith Lynne Zaichkowsky. 
 - Westport, Conn.  Quorum Books  1995. 
 - xvii, 184 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0899308295 (alk. paper) 
<br/><br/><label>LCCN: </label>94031462  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management.<br/>Imitation--Case studies.<br/>Marketing--Law and legislation.<br/>Industrial property<br/>Trademarks<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .Z35 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/27