TY  - BOOK
AU  - Robicheaux,Robert A.
AU  - Ferrell,O.C.
AU  - Pride,William M.
TI  - Marketing: contemporary dimensions
SN  - 0395364930 (pbk.)
AV  - HF5415 .M2975 1985
U1  - 658.8 19
PY  - 1985///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
KW  - Local
N1  - Includes bibliographies
ER  -