Marketing  contemporary dimensions 
Robert A. Robicheaux, William M. Pride, O.C. Ferrell. 
 - 4th ed. 
 - Boston  Houghton Mifflin Co.  c1985. 
 - xiv, 415 p.  ill.  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0395364930 (pbk.) 
<br/><br/><label>LCCN: </label>84082501 //r89 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M2975 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8