TY  - BOOK
AU  - Schultz,Don E.
AU  - Tannenbaum,Stanley I.
TI  - Essentials of advertising strategy
SN  - 0844230448
AV  - HF5821 .S419 1988
U1  - 659.1/11 19
PY  - 1988///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising
KW  - LEMB
N1  - 911130
ER  -