Schultz, Don E. <br/><br/>
Essentials of advertising strategy 
Don E. Schultz, Stanley I. Tannenbaum. 
 - 2nd ed. 
 - Lincolnwood, Ill.  NTC Business Books  c1988. 
 - vi, 98 p.  ill.  26 cm. 
<br/><br/> 911130 
<br/><br/><label>ISBN: </label>0844230448 
<br/><br/><label>LCCN: </label>87082610  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .S419 1988 
<br/><br/><label>Dewey Class. No.: </label>659.1/11