TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association.
TI  - Developing successful marketing strategies
T2  - American Marketing Association marketing toolbox
SN  - 0844235806
AV  - HF5415.13 .P3245 1994
U1  - 658.8/00285 20
PY  - 1994///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Local
N1  - "American Marketing Association"--Cover
ER  -