Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 3rd ed. 
 - New York  Wiley  c1992. 
 - xvi, 394 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471532533 
<br/><br/><label>LCCN: </label>91037942  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8