Cravens, David W. <br/><br/>
Strategic marketing 
David W. Cravens. 
 - 4th ed. 
 - Burr Ridge, Ill.  Irwin  c1994. 
 - 1 v. (various pagings)  ill. (some colors)  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256122121 
<br/><br/><label>LCCN: </label>93015608  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management--Case studies.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/02