Luther, William M. <br/><br/>
The marketing plan  how to prepare and implement it 
William M. Luther. 
 - New, expanded ed. 
 - New York  American Management Association  c1992. 
 - xiv, 209 p.  ill.  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814478050  17.95 
<br/><br/><label>LCCN: </label>92017618  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .L83 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/02