TY  - BOOK
AU  - 
TI  - Marketing de servicios: conceptos y estrategias
SN  - 958600063X
PY  - 1991///
CY  - Bogotá, San Juan
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
N1  - Translation of: Marketing de servicos; Includes bibliographies
ER  -