Nogueira Cobra, Marcos Henrique <br/><br/>
Marketing de servicios  conceptos y estrategias 
Marcos Henrique Nogueira Cobra, Flavio Arnaldo Zwarg 
 - Bogotá  San Juan  McGraw-Hill  c1991. 
 - 279 p.  ill.  24 cm. 
<br/><br/> Translation of: Marketing de servicos. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>958600063X  11.66 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing