TY  - BOOK
AU  - Quelch,John A.
AU  - Kashani,Kamran
AU  - Vandermerwe,Sandra
TI  - Cases in European marketing management
T2  - Irwin series in marketing
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
KW  - Euroe
KW  - Case studies
KW  - Local
KW  - Marketing research
KW  - Europe
KW  - Management
N1  - Includes bibliographical references and index
ER  -