00782nam a2200217Ia 4500001000700000003000500007005001700012008004100029010001500070100002700085245010000112260003500212300003100247490003700278504005100315650004300366650005300409650004200462700002800504700003200532193255BIBL20160527192110.0930601s1994    ilua     b    00110 eng    a 93041069 1 aQuelch, John A.2Local10aCases in European marketing managementcJohn A. Quelch, Kamran Kashani, and Sandra Vandermerwe.  aBurr Ridge, Ill.bIrwinc1994.  axiii, 525 p.bill.c24 cm.0 aIrwin series in marketing2Local  aIncludes bibliographical references and index. 0aMarketingzEuroexCase studies.2Local 0aMarketing researchzEuropexCase studies.2Local 0aMarketingzEuropexManagement.2Local10aKashani, Kamran.2Local10aVandermerwe, Sandra.2Local