Quelch, John A. <br/><br/>
Cases in European marketing management 
John A. Quelch, Kamran Kashani, and Sandra Vandermerwe. 
 - Burr Ridge, Ill.  Irwin  1994. 
 - xiii, 525 p.  ill.  24 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>93041069  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.--Euroe<br/>Marketing research--Case studies.--Europe<br/>Marketing--Management.--Europe