TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills : text, analysis, cases, plans
T2  - The Irwin series in marketing
PY  - 1995///
CY  - Homewood, IL
PB  - BPI/Irwin
KW  - Marketing
KW  - Management
KW  - Local
KW  - Case studies
N1  - Includes indexes; Includes bibliography references
ER  -