00703nam a2200205Ia 4500001000700000003000500007005001700012008004100029100002700070245011700097250001200214260003500226300002300261490004100284500002200325504003800347650003400385650004800419700003000467193252BIBL20160527192110.0880711s1995    ilua     b    00110 eng  10aPeter, J. Paul.2Local10aMarketing managementbknowledge and skills : text, analysis, cases, planscJ. Paul Peter, James H. Donnelly, Jr.  a4th ed.0 aHomewood, ILbBPI/Irwinc1995.  axiii, 864 p.bill.0 aThe Irwin series in marketing2Local  aIncludes indexes.  aIncludes bibliography references. 0aMarketingxManagement.2Local 0aMarketingxManagementxCase studies.2Local10aDonnelly, James H.2Local