Peter, J. Paul. <br/><br/>
Marketing management  knowledge and skills : text, analysis, cases, plans 
J. Paul Peter, James H. Donnelly, Jr. 
 - 4th ed. 
 - Homewood, IL  BPI/Irwin  1995. 
 - xiii, 864 p.  ill. 
 - The Irwin series in marketing .
<br/><br/> Includes indexes. 
<br/><br/>Includes bibliography references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.