@book{146315,
	author = {Peter, J. Paul. and Donnelly, James H.},
	title = {Marketing management},
	publisher = {BPI/Irwin},
	year = {1995.},
	series = {The Irwin series in marketing},
	address = {Homewood, IL},
	edition = {4th ed.},
	note = {Includes indexes.}
}