TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,Paul
TI  - Cases in advertising and promotion management
SN  - 0256122725
AV  - HF5823. Q44 1994
U1  - 659.1 20
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Advertising
KW  - Case studies
KW  - LEMB
KW  - Sales promotion
KW  - Local
N1  - Includes bibliographical references and index
ER  -