Quelch, John A. <br/><br/>
Cases in advertising and promotion management 
John A. Quelch, Paul W. Farris. 
 - 4th ed. 
 - Burr Ridge, Ill.  Irwin  c1994. 
 - xiii, 746 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256122725 
<br/><br/><label>LCCN: </label>93005170  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Sales promotion--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5823.  / Q44 1994 
<br/><br/><label>Dewey Class. No.: </label>659.1