01315nam a2200337Ia 4500 193246 BIBL 20160527192109.0 940706s1995 iluab b 001 0 eng 94022646 0256136963 0256136971 (international students ed.) EVLG HF5823 .B387 1995 659.1 20 659.1 B427i3 Belch, George E. (George Eugene) Local 59430 Introduction to advertising and promotion an integrated marketing communications perspective George E. Belch, Michael A. Belch. Introduction to advertising & promotion 3rd ed. Chicago Irwin c1995. xxii, 762 p. ill. (som col.), col. maps 29 cm. The Irwin series in marketing Local 178659 Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. Includes bibliographical references (p. 721-738) and indexes. Advertising LEMB 47734 Communication in marketing Local 78740 Sales promotion Local 164075 Belch, Michael A. Local 59431 Belch, George E. (George Eugene). Introduction to advertising & promotion. Local 59430 146311 146311 0 0 0 659_100000000000000_B427I3 0 evl 165703 10 10 1 2016-05-27 283722 0 659.1 B427i3 80000001800807 2016-05-27 00:00:00 r:193246 z:NCC:D 6