01182nam a2200301Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085020004400100050002300144082001400167100004500181245013400226246004400360250001200404260002700416300005300443490004100496500007300537504006600610650002200676650003800698650002700736700002900763700008800792193246BIBL20160527192109.0940706s1995    iluab    b    001 0 eng    a 94022646   a0256136963  a0256136971 (international students ed.)00aHF5823b.B387 199500a659.12201 aBelch, George E.q(George Eugene)2Local10aIntroduction to advertising and promotionban integrated marketing communications perspectivecGeorge E. Belch, Michael A. Belch.14aIntroduction to advertising & promotion  a3rd ed.  aChicagobIrwincc1995.  axxii, 762 p.bill. (som col.), col. mapsc29 cm. 4aThe Irwin series in marketing2Local  aRev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.  aIncludes bibliographical references (p. 721-738) and indexes. 0aAdvertising2LEMB 0aCommunication in marketing2Local 0aSales promotion2Local10aBelch, Michael A.2Local10aBelch, George E.q(George Eugene).tIntroduction to advertising & promotion.2Local