Belch, George E. <br/><br/>
Introduction to advertising and promotion  an integrated marketing communications perspective 
 Introduction to advertising & promotion 
George E. Belch, Michael A. Belch. 
 - 3rd ed. 
 - Chicago  Irwin  c1995. 
 - xxii, 762 p.  ill. (som col.), col. maps  29 cm. 
 - The Irwin series in marketing .
<br/><br/> Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 
<br/><br/>Includes bibliographical references (p. 721-738) and indexes. 
<br/><br/><label>ISBN: </label>0256136963 0256136971 (international students ed.) 
<br/><br/><label>LCCN: </label>94022646  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 1995 
<br/><br/><label>Dewey Class. No.: </label>659.1