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  <titleInfo>
    <title>How to create effective TV commercials</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Creating effective TV commercials</title>
  </titleInfo>
  <name type="personal">
    <namePart>Baldwin, Huntley.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
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    <place>
      <placeTerm type="text">Lincolnwood, Ill</placeTerm>
    </place>
    <publisher>NTC Business Books</publisher>
    <dateIssued>c1989</dateIssued>
    <dateIssued encoding="marc">1989</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 286 p. ill. 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Huntley Baldwin.</note>
  <note>Rev. ed. of: Creating effective TV commercials. 1982.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Television advertising</topic>
  </subject>
  <classification authority="lcc">HF6146.T42 B345 1989</classification>
  <identifier type="isbn">0844230316</identifier>
  <identifier type="lccn">88062119</identifier>
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    <recordIdentifier source="BIBL">192741</recordIdentifier>
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