Mitos del marketing que están matando a los negocios
No siga creyendo en ellos!
Clancy, Kevin J.
creator
Shulman, Robert S.
1951-
text
mx
México
McGraw-Hill
c1994
1994
monographic
eng
xxxiv, 341 p. ill.
Kevin J. Clancy, Robert S. Shulman ; traducción: Lic. Roberto A. Haas.
Translation of: Marketing myths that are killing business.
Includes index.
Marketing
HF5415 .C5278 1994
658.8
9701005198
93005891
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192683