00744nam a2200217Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002400100082001400124100002800138245016100166260003400327300002400361500006300385500002000448650002100468700003700489192683BIBL20160527192027.0950329s1994    mx a          001 0 eng    a 93005891   a970100519800aHF5415b.C5278 199400a658.82201 aClancy, Kevin J.2Local10aMitos del marketing que están matando a los negociosbNo siga creyendo en ellos!cKevin J. Clancy, Robert S. Shulman ; traducción: Lic. Roberto A. Haas.  aMéxicobMcGraw-Hillcc1994.  axxxiv, 341 p.bill.  aTranslation of: Marketing myths that are killing business.  aIncludes index. 0aMarketing2Local10aShulman, Robert S.d1951-2Local