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  <titleInfo>
    <title>Marketing y gestión de periódicos</title>
  </titleInfo>
  <name type="personal">
    <namePart>Iglesias, Francisco</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Verdeja, Sam.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
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    </place>
    <place>
      <placeTerm type="text">Pamplona</placeTerm>
    </place>
    <publisher>Ediciones Universidad de Navarra</publisher>
    <dateIssued>1988</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>248 p. ill. 22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Francisco Iglesias, Sam Verdeja.</note>
  <note>Includes bibliographical references (p. 243-248).</note>
  <subject authority="lcsh">
    <topic>Newspapers</topic>
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Newspaper publishing</topic>
  </subject>
  <identifier type="isbn">8431310383</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">FUG</recordContentSource>
    <recordCreationDate encoding="marc">921215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527192023.0</recordChangeDate>
    <recordIdentifier source="BIBL">192637</recordIdentifier>
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