TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - Cómo preparar el exitoso plan de mercadotecnia
SN  - 9701000315
U1  - 658.802 
PY  - 1992///
CY  - México
PB  - McGraw-Hill Interamericana de México
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
KW  - Local
KW  - Corporate planning
N1  - Includes index; Translation of: How to write a succesful marketing plan
ER  -