00785nam a2200205Ia 4500001000700000003000500007005001700012008004100029020001500070082001200085100002900097245014200126260006100268300002600329500002000355500006100375650005900436650005600495700002800551192283BIBL20200417103143.0920205s1992    mx            00010 spa d  a9701000315  a658.80210aHiebing, Roman G.2Local10aCómo preparar el exitoso plan de mercadotecniacRoman G. Hiebing, Jr. [y] Scott W. Cooper ; traducción: Rosa María Rosas Sánchez.0 aMéxicobMcGraw-Hill Interamericana de Méxicocc1992.  axviii, 325 p.c28 cm.  aIncludes index.  aTranslation of: How to write a succesful marketing plan. 0aMarketingxManagementxHandbooks, manuals, etc.2Local 0aCorporate planningxHandbooks, manuals, etc.2Local10aCooper, Scott W.2Local