Hiebing, Roman G. <br/><br/>
Cómo preparar el exitoso plan de mercadotecnia 
Roman G. Hiebing, Jr. [y] Scott W. Cooper ; traducción: Rosa María Rosas Sánchez. 
 - México  McGraw-Hill Interamericana de México  c1992. 
 - xviii, 325 p.  28 cm. 
<br/><br/> Includes index.  Translation of: How to write a succesful marketing plan. 
<br/><br/><label>ISBN: </label>9701000315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.<br/>Corporate planning--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.802