Ries, Al. <br/><br/>
Marketing warfare 
Al Ries and Jack Trout. 
 - New York  McGraw-Hill  c1986. 
 - viii, 216 p., [2] leaves of plates  ill.  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>007052730X 
<br/><br/><label>LCCN: </label>85014957  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Competition
<br/><br/><label>LC Class. No.: </label>HF5415  / .R544 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8  / R559m