@book{145352,
	author = {Ochs, Chantal. and Ochs, Patrick.},
	title = {El nuevo reto del marketing directo},
	publisher = {Marcombo},
	year = {c1992.},
	series = {Creación y desarrolo empresarail},
	address = {Barcelona},
	note = {Translation of : Le Nouveau défi du marketing direct : stratégie et applications pour les entreprises qui gagnent.}
}