Bovée, Courtland L. <br/><br/>
Marketing 
Courtland L. Bovée, Michael J. Houston, John V. Thill. 
 - 2nd ed. 
 - New York  McGraw-Hill  c1995. 
 - 1 v. (various pagings)  col. ill., col. maps  29 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070068798 (acid-free paper) 
<br/><br/><label>LCCN: </label>94012132  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B6213 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8