TY  - BOOK
AU  - Bovée,Courtland L.
TI  - Advertising excellence
T2  - McGraw-Hill series in marketing
SN  - 007006847X (alk. paper)
AV  - HF5804 .A38 1995
U1  - 659.1 20
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references and indexes
ER  -