Advertising excellence 
Courtland L. Bovée ... [et al.]. 
 - New York  McGraw-Hill  c1995. 
 - 1 v. (various pagings)  ill. (some col.)  29 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>007006847X (alk. paper) 
<br/><br/><label>LCCN: </label>94012495  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5804  / .A38 1995 
<br/><br/><label>Dewey Class. No.: </label>659.1