TY  - BOOK
AU  - Surmanek,Jim
TI  - Introduction to advertising media: research, planning, and buying
SN  - 0844235458
AV  - HF5826.5 .S85 1993
U1  - 659.1/11 20
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising media planning
KW  - Local
N1  - Includes index
ER  -