Surmanek, Jim. <br/><br/>
Introduction to advertising media  research, planning, and buying 
Jim Surmanek. 
 - Lincolnwood, Ill., USA  NTC Business Books  c1993. 
 - xvii, 357 p.  ill.  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844235458  44.95 
<br/><br/><label>LCCN: </label>92009134  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .S85 1993 
<br/><br/><label>Dewey Class. No.: </label>659.1/11