TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes
SN  - 0471616656
AV  - HF5415.1 .H37 1992
U1  - 658.8 
PY  - 1989///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
KW  - Local
N1  - Includes bibliographical footnotes
ER  -