Hartley, Robert F. <br/><br/>
Marketing mistakes 
Robert F. Hartley. 
 - 4th ed. 
 - New York  Wiley  c1989. 
 - vii, 278 p. 
<br/><br/>Includes bibliographical footnotes. 
<br/><br/><label>ISBN: </label>0471616656 
<br/><br/><label>LCCN: </label>buc93000200  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .H37 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8  / H332m4