TY  - BOOK
AU  - Brookes,Richard
TI  - La nueva mercadotecnia
SN  - 9684227035
AV  - HF5415.1 .B785 1988
U1  - 658.8 19
PY  - 1990///
CY  - Mexico
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
KW  - Local
KW  - Case studies
N1  - Translation of : The new marketing; Includes bibliographical references and index
ER  -